10 Best Copy.ai Alternatives in 2024

Excerpt

Copy.ai is a popular AI writing tool, but it has limitations in terms of creativity, fact-checking, and advanced features. If you're looking for alternatives, consider Byword, Jasper AI, Describely, Rytr, Frase, Writesonic, Anyword, Peppercontent, Article Forge, or Dashword. Byword is a top alternative with advanced long-form writing tools, AI image generation, multi-language support, and custom formats. It is particularly effective for scaling content production and maintaining a consistent brand voice.

Published Date

Feb 11, 2024

Hide in Main Feed

Featured Image

Author

Mack Grenfell

Copy.ai is one of the most popular AI writing tools out there. It’s easy to use, affordable and can output decent marketing copy.

However, Copy.ai is not perfect. Its articles can lack creativity and nuance, and like most AI tools, the content needs to be heavily fact-checked.

Copy.ai is also especially difficult to use for long-form content and lacks any advanced marketing or content management features. Furthermore, customer support could be better.

If any of this has struck a chord, you’re probably looking for the best Copy.ai alternatives. We’ve researched all the popular AI writing tools on the market right now and found 10 great options.

Best Copy.ai Alternatives and Competitors

Byword

Jasper AI

Describely (formerly Copysmith)

Rytr

Frase

Writesonic

Anyword

Peppercontent (formerly Peppertype.ai)

Article Forge

Dashword

Alternative #1: Byword

Byword is the best Copy.ai alternative overall. It can write long-form content optimized for SEO, generate images for your articles, and help boost your presence on the SERP.

Features

Advanced long-form writing tools

AI image generation to complement your articles

Multi-language support (currently 20+ languages)

Custom writing styles to maintain a consistent brand voice

Custom formats that give you more control over content output

Advanced long-form writing tools

Byword is one of the best AI tools for writing long-form content. If you want to scale your content production, it’s also the best Copy.ai alternative.

For starters, Byword is incredibly quick. You can get a decent first draft for your article in a matter of seconds. You simply need to choose an output structure and main keyword for your article, then let the tool do the rest.

Once your article has been generated, you can easily fine-tune the output to perfectly match your requirements using Byword’s range of settings.

You can change the article’s language, tone of voice and target word count. You can even add custom prompts to further personalize the output to your company's needs.

Byword provides the right balance between simplicity and control. Hence, their articles have managed to bring impressive growth through organic traffic.

Custom formats for advanced article creation

If you need help kickstarting the content creation process, you can use Byword’s custom formats to get inspiration and write in bulk. With its programmatic builder, you are able to create a vast amount of keywords that follow the same format:

Then, go straight to the bulk generator to get these articles generated.

And that’s not all. You can also create a glossary of niche-related terms with Byword by inputting a domain name. The tool will then output topics related to your site. You can generate relevant terms from those topics and add them to a glossary.

You can then use the glossary when generating articles on a specific topic. This provides a high level of control over your output and also helps with factors like topical authority.

Reverse-engineer your competitors’ success with URL scraping

Byword lets you write articles based on what’s working in your niche. You just need to paste your competitor URLs, wait a few seconds, and you’ll get a detailed breakdown of the articles you provided.

With the press of a button, you can then generate the articles using Byword’s core AI writing tool, getting good-quality first drafts within seconds.

Automatic image generation

Featured images can be a pain to get your hands on, especially if you’re just starting your site and don’t have the budget for a designer. While you can use tools like Midjourney or Stable Diffusion, they do have a rather steep learning curve.

With Byword, images are not a problem. The tool generates its own AI images to accompany every article you create. It uses a Stable Diffusion integration to do this and consistently outputs publish-ready images.

Sure, a designer may do a better job. But with Byword, you’re not paying any extra, and the images are generated alongside the article. You are then able to modify aspects of the images, for example, the size and colour scheme. This will prompt Byword to generate images that align with your own branding.

Powerful integrations

Byword conveniently integrates with a range of popular tools like Zapier, WordPress and Webflow.

You can also use the API access to integrate Byword’s article generation into your existing workflow.

If you have been using Copy.ai’s integrations, swapping to Byword won’t mean changing your systems. You can still use powerful tools like Zapier and seamlessly add the AI tool to your stack.

Pricing

Byword is slightly more expensive than Copy.ai. Its starter plan costs $99 per month. This may sound expensive, but the 25 article credits are enough to create the equivalent of hundreds of dollars of content.

You also have the option of purchasing credits individually. Without a plan, they’ll cost $5 per credit for your first 50 articles and as little as $3 per credit for bulk creation. For that cost, you’ll also get regeneration, detector evasion, custom voice tones, and more.

If you’re looking for the best Copy.ai alternatives, Byword is certainly a worthy contender.

Alternative #2: Jasper AI

Jasper AI is probably one of the most prominent AI writing tools. It has a simple yet effective document editor that lets you generate, edit and optimize content with Surfer SEO to get something publish-ready within a few minutes.

If you need long-form content, Jasper is also one of the best Copy.ai alternatives. With its Document Editor, you can train the AI by providing detailed context, then in the same interface, prompt it for more content.

And you can use it for more than just long-form articles. For example, you can enter your product details and prompt Jasper to provide a full description.

Besides the document editor, Jasper also has a good amount of templates and complex workflows. These push AI generation capabilities to the max and provide a clear structure for the creation of varied content types.

Unfortunately, Jasper’s content output can get repetitive at times and is not effective in any language other than English. Plus, most of its flagship features are only available in the more expensive plans.

Alternative #3: Describely (formerly Copysmith)

If Copy.ai didn’t work wonders for your e-commerce content, then Describely might be a good alternative. It’s an AI writing tool focused on crafting usable short-form copy, especially for online stores.

Whether you need product descriptions, bulk catalog generation, or catchy names for new releases, Describely can help. It works with ChatGPT and is optimized to help online stores upload products quickly.

Using Describely is relatively straightforward. You upload products with as much or as little information about them as you choose, then let GPT work its magic.

In this case, we added a simple router with one sentence of detail, and Describely came up with a detailed description within a few seconds. What’s great is that you can do all of this in bulk. Just upload your catalog, and Describely will generate a description for all of your products.

The tool also has features like PIM integration, SEO data that ensures your products rank for the right keywords, and review moderation. As you might expect, Describely also integrates with Shopify, Wix, Woocommerce and other e-commerce platforms.

You’ll find familiar features here as well. If you like Copy.ai’s ability to emulate your brand voice, you’ll be happy to know that Describely can do the same. In fact, part of its popularity is thanks to its ability to adapt to different tones of voice.

If you’re looking for an all-in-one solution for e-commerce content management, Describely is one of the best free Copy.ai alternatives out there. If you need anything beyond that scope, you’re better off with one of the other competitors.

Alternative #4: Rytr

Rytr is a budget alternative to Copy.ai and fully-fleshed services like Jasper or Byword. It can do pretty much anything, from snippets of copy and product descriptions to blog article sections and outlines.

Its workflow is also smooth. You just pick a use case, write a short prompt, and let Rytr generate the rest for you. It works especially well for marketing copy since you can use established promotional structures to write your content.

For example, you can ask Rytr to generate ad copy using the AIDA model. After you get your content, you can also iterate a few times to get the perfect snippet.

Granted, there are some limitations to the tool. For example, you can’t describe your tone of voice. Instead, you need to select one of the twenty available options. Also, Rytr doesn’t have a document editor as complex as that of Jasper. So, if those are the features you’re looking for, there are certainly better alternatives.

That said, Rytr is cheap. You can use it for free to get as many as 10,000 characters per month. And for just $29, you can remove all limits.

Alternative #5: Frase

Frase is an integrated content research, generation, and optimization tool. You provide Frase with a keyword, and it will look at who’s ranking for that keyword, as well as what they’re doing well. It will then generate an outline for an article, instructions for each sub-heading, and will even write the article for you.

You are then able to optimize your content’s keyword density, all from the same interface. Having all of these crucial features in a single tool can be extremely helpful. But does it work?

It could be said that Frase is attempting to do a human’s job in researching articles, Byword’s job creating an outline and generating content, and Surfer’s job suggesting the right keywords. That’s a tough ask.

From our testing, we found that Frase has the ability to manage the steps and seems to be getting increasingly better over time.

But there are some important caveats here. It’s rare you’ll get the best output for each of the steps in the process: research, outline, and optimization. You’ll sometimes have to fill in the blanks with the right headings, provide additional instructions for writers, or run the text through Surfer as well as Frase.

Nonetheless, if you’re looking for a full-service content research and generation tool, Frase is one of the best Copy.ai alternatives. And it’s not too expensive either.

Alternative #6: Writesonic

Of all the Copy.ai alternatives, Writesonic has one of the best value-for-money deals. You can use its core tool for free, and the paid plans start at $15 per month. These subscriptions include a proprietary article writing tool based on GPT’s latest versions, dedicated tools for summarizing content, over 100 templates, and an AI image generator.

You can also pay extra for Botsonic, an AI chat service that can be customized to your own needs. For example, you can upload content and files that the AI chatbot will take into account whenever it responds to your queries. This means you can train the AI generation model to output more of what you like.

You can do this with the AI article writer too. Their latest version lets you feed the AI as many as 5 articles for context. And unlike ChatGPT, Writesonic’s tools are updated with real-time data.

Writesonic is also optimized to provide great snippets of copy or code. If you enjoyed playing around with ChatGPT when it first came out, then this tool could well be the best Copy.ai alternative for you.

However, Writesonic does have a limitation that you’ll need to consider. In our testing, we found that the additional information we provided didn’t always end up in the finished article. If you want to tweak your prompts as much as possible, something like Jasper is probably better for you, as your input in its document editor will always show in Jasper’s output.

Other than that, Writesonic is a flexible and easy-to-use Copy.ai alternative.

Alternative #7: Anyword

If you’re a marketing freelancer or you work in an agency, Anyword is a good alternative to Copy.ai. This tool is built with CRO and promotional results in mind, and is fine-tuned to help you generate social media posts, email marketing campaigns, and ad copy.

Granted, Anyword is not as accessible as some of the other options on this list. It has no free plan, and the cheapest you can get it is $39/month. In addition, some of its most advanced marketing features, like A/B testing and the ability to train the AI on your brand voice, are only available in the more expensive tiers.

So Anyword won’t be the best Copy.ai alternative for a bootstrapping business. However, if you can afford its services, Anyword could prove valuable.

It has over 100 templates to help kickstart the writing process, advanced analytics, and unique branding tools that you don’t see in a lot of other AI writing tools. For example, Anyword has the most brand voice customization options we’ve seen in any of the AI writers.

With its enterprise plan, you can even get custom-made templates and integrations for your business. If you like Copy.ai but need it to pack more punch, then give Anyword a try.

Alternative #8: Peppercontent (formerly Peppertype.ai)

Peppertype used to be a light-touch AI writing tool perfect for small teams or freelancers needing help generating content. But it has come a long way since then. Today, Peppercontent is a fully-fleshed content marketing platform that can help you plan, write, and optimize any type of content.

The site offers features for all stages of content development. From data-driven strategy to continuous analysis of an existing content base, you can do it all.

Like all good AI writing tools, Pepper AI can mold its output to your company’s needs, tapping into your existing content to generate personalized results. But you’re not limited to AI writing. Peppercontent employs human writers as well, which you are able to commission through the platform.

Peppercontent might be the right Copy.ai alternative if you need an integrated content management service that also uses AI. If you’re just looking for a chatbot to help write some product descriptions, this is not the right pick for you.

But bear in mind that all of the services highlighted come at a cost.

Peppercontent has taken steps to change its target audience, and only work with enterprise clients. You can’t find any pricing info on their site, and you can’t even register for an account unless you use an official business email.

If you’re an enterprise client looking to up your content game, look into it. But other than that, we’d suggest choosing a different Copy.ai alternative.

Alternative #9: Article Forge

Article Forge is focused on quick execution. It aims to get you from an article idea to the written piece as fast as possible. Plus, it makes some big promises in its marketing material, such as high-quality articles that are SEO-optimized and bulk-generated in mere minutes.

They can even automatically upload articles to your site. It would appear that Artice Forge can replace an entire content team. But can the tool actually live up to its promises?

We tested Article Forge and found it to be helpful if you want to get around writer’s block, or generate a stack of first drafts to then work on. But it won’t replace human writers or editors anytime soon.

You’ll still need to check its output for accuracy, optimize some of the content for SEO, and even rewrite sections to pass AI detectors. But we rate its options for generation, like whether or not you want to include an image or rewrite from WordAi.

Article Forge’s focus on fast generation does have its benefits, and we can see it doing well in the future with better AI tech. And if you’re not picky about your content, it has its uses now.

But as you can imagine, with AI writing tools the key to increasing productivity is refining your prompt and iterating an article several times until you find the magic formula. Tools like Byword, Rytr, or Jasper facilitate that much better.

Alternative #10: Dashword

Dashword’s not a website like Copy.ai. It can’t write articles for you or help out with hundreds of templates for short-form copy. Instead, Dashword can generate detailed briefs for your articles and then help you optimize them when you’ve finished writing.

Dashword has a document editor, so you can do your content work inside the app. The moment you generate a brief, you are given a number of keyword recommendations so you can tailor the content you write to these SEO suggestions.

You can also use these suggestions after you’ve finished writing to get your article ready for the SERP.

It’s an effective solution if you want to optimize your writing process. But it’s only a good Copy.ai alternative if you don’t like the current gen of AI writing tools. If you get a lot of value out of chatbots or AI generation, we’d recommend selecting a different option from our list.

What is the best Copy.ai alternative?

Copy.ai’s hit-and-miss support can result in users searching for better customer service. Other AI writing tools can also consistently output better copy and more effectively produce long-form content on top of product descriptions and ad copy.

So, if Copy.ai’s shortcomings impact you, we hope our list of alternatives has provided the information you need to find a more suitable AI tool for your business.

Check out Byword today. It’s fast, effective, and works wonders for long-form content. It also provides free images for every article produced and assists with SEO-optimized blog articles.

You can try the tool for free to see if it’s right for you and your company.